Do you sell or buy from Amazon? If you do, you've probably noticed a variety of different tags next to various Amazon listings. These range from sponsored switches to the Best Seller tag. There are numerous indications that Amazon is utilizing them to convey important information about the products.
One of the tags is "Amazon's Choice." While this tag is often seen across the site, many people are still unaware of its significance. In this post, we'll learn more about what the Amazon's Choice tag is, how it works, and how to get one for your products.
What does the "Amazon's Choice" tag mean?
So, what exactly is "Amazon's Choice"? Amazon's Choice is a label used by Amazon to describe and categorize various products on its website. In the category and search results pages, you will usually find this tag in the upper-left hand corner of the product's main image. On the Listings page, the tag can be found just beneath the product title.
If a product has the Amazon's Choice tag, it means that it is the best match for the customer's keyword. It specifically signifies that the product has an absolute majority of all sales resulting from the same keyword. In other words, it implies that it has more than 50% of all purchases for the period. If none of the products have an absolute majority of sales, then there will be no Amazon's Choice tag for that specific keyword.
Thanks to the Amazon Choice tag, customers can instantly find the products they want. When they perform a keyword search, Amazon would first display its Choice results, which makes the purchasing process significantly short. This is how relevant Choice products are. Gone are the days when customers would search for and test multiple products.
While Amazon's Choice is still used for voice purchases, its use has been extended to non-voice searches. And even though we now have the capability to find Choice Amazon products using our smartphones and computers, there are still a few categories that Amazon does not include in its Choice program. Clothing, jewelry, watches, shoes, and Amazon Fresh are among those categories.
Amazon's Choice vs. Best Seller
Although they can be confusing, Amazon's Choice and Amazon's Best Seller are not the same thing. You should be aware of the distinction between the two. The Amazon's Choice tag is given to products that best match the intended keyword, whereas the Best Seller tag is given to products that have sold the most in their category over a certain period of time.
Furthermore, Amazon's Choice tag is primarily determined by SEO and sales ratios in specific keywords, whereas, the Best Seller tag is determined by the overall sales in a specific category. You’ll be able to see the difference in action when you search for specific categories on Amazon.
While the number of products tagged as Best Seller is limited by the total number of categories in Amazon's catalog, there is really no limit to the number of products that can be considered as Amazon's Choice. Theoretically, customers can use an unlimited number of keywords, each of which has an opportunity to have a Choice product in the results page.
Similarly, there can be an unlimited number of Amazon’s Choice tags on an Amazon listing at a time while there can only be one Best Seller tag.
How to Get the Amazon's Choice Tag
Now that you understand how Amazon's Choice works, you might be wondering how to actually get a Choice badge. Although Amazon doesn’t really provide specific instructions on how to get one, it is clear that Amazon's best products have one thing in common: they are sold by the most powerful sellers.
If you want your products to become Amazon's Choice, you must be exceptional Amazon sellers. Here are some tips for increasing your chances of receiving an Amazon's Choice tag for your items:
1. Using Amazon FBA
The first step is to use Amazon's FBA service (handling and shipping). There are several reasons for this, the first being the shipment's speed and dependability. Consumers nowadays value the delivery experience almost as much as the products they purchase.
One of the best ways to ensure a smooth shipping process is by utilizing Amazon FBA. When it comes to logistics, the e-commerce behemoth can deliver all of your orders quickly and without issue.
Another reason to use FBA is Amazon Prime. You've probably heard of this program. It provides numerous advantages to registered users, the most notable of which is free, two-day or one-day shipping of items that are eligible for such service.
For obvious reasons, Prime members are more likely to purchase an item with Prime shipping. This ultimately affects the number of sales a product represents and, as a result, how it performs in relation to a specific keyword.
You can make your products eligible for Prime by shipping them via FBA. Your listings will have a better chance of winning the "Buy Box," the buy button where sellers compete for the same item in order to win the sale, if you have Amazon Prime (there is also a whole art about the Buy Box that we will delve into a separate post).
2. Optimize your SEO listings
The next step is to optimize your listings for specific keywords that you would like to target in Amazon's Choice. For starters, conduct keyword research to target your listings. Fortunately, there are a number of tools available to assist with keyword research.
In optimizing your listings, using research software such as Jungle Scout, Helium 10, Amazon Keyword Tool, and others, will help you to quickly find relevant keywords.
A list of all the keywords that meet your criteria will result from your initial search. You can use the results page to see how many searches your keyword receives each month and how the number of keyword searches changes over time.
When reviewing the search results for your keywords, it is critical to consider and analyze the search intent for the term as well as the overall search volume. This is because some of the keywords may have more searches but may not have much relevance to your product. If you want to know which keywords are relevant to the type of product you are selling, you may also use Relevance score. Once you know your target keywords, you can now add them to the important sections of your listings. The most visible and important areas are the title - Title, the description - Product Description, and the prominent - Bullets.
Finally, in order for your product to become an Amazon's Choice for that keyword, you must convert a high volume of organic traffic.
Once you've identified the keywords you want to concentrate on, add them to the important sections of your listings. The most visible and important areas are the title - Title, the description - Product Description, and the prominent - Bullets.
3. Improve your PPC campaign.
You must now optimize your Amazon PPC campaign. The reason for this is straightforward. Amazon does not distinguish between organic and paid sales when analyzing the best-performing products for a specific search term.
This simply means that when someone searches for your product and makes a purchase, it makes no difference whether a sponsored ad was clicked or if your product organically ranked first.
You can significantly increase your Amazon's Choice award by running an effective PPC campaign that includes your keywords.
To begin optimizing your PPC campaign, you should conduct keyword research to ensure that you are focusing on the right terms. From here, you must track campaign performance and, if necessary, make changes to your bids, listings, and keywords.
4. Pay attention to the reviews and ratings.
As Amazon sellers, you are aware that product reviews are critical for converting visitors into sales. Many customers rely on reviews to make purchasing decisions. When a product receives a large number of positive reviews, it tends to sell more.
Not all customers will leave reviews. You may even be required to work for those clients who left their reviews. Begin by personalizing the default email that Amazon sends and requests for review. The customer is more likely to leave a review if the email is personalized and engaging.
You could also try Amazon's request for review feature. This feature will be available in your main seller account 5-30 days after you order. When you click the Review Request button, Amazon sends a request to the customer to review for the product. You won't be able to track the request or personalize the message, but it can be useful for reminding past buyers to leave feedback.
Conclusion
The Amazon's Choice tag can be an excellent way to boost the number of sales in your Amazon records. Find the keywords you want to appear in the Amazon's Choice tag and use the tips in this post to see if your products can be able to earn that tag.
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