A quick guide to understanding and troubleshooting an Amazon store's day-to-day operations.
Amazon's market is constantly changing, bringing with it a new level of complexity and challenges for sellers to deal with. Whether you are a new seller on Amazon or have been using the platform for years, you will find It difficult to keep up with it.
Since 2019, amz-expert has been committed to partnering with and growing exceptional brands on Amazon. Years of experience imply years of learning and development. We've identified the most common challenges Amazon sellers face in the current market to assist other sellers. Continue reading to learn more about these challenges and how to solve them.
You're spending too much money on Amazon ads and getting no return.
Your products continue to be out of stock, costing you money. (Ahh!)
Your product page contains an excessive number of third-party sellers.
You sell to Amazon directly through Vendor Central.
Your product's reviews aren't great - either there aren't enough or there are too many negative ones.
Your products do not rank well on the platform.
Customers are not converting on your product pages.
Your product page or Amazon account has been suspended...!
Your product's launch did not go as planned.
You are not maximizing your profit margin.
Your brand is struggling to stand out from the crowd.
You only sell on Amazon and haven't considered other markets or channels.
You previously worked with an Amazon agency that failed to deliver the goods.
You lack the time and resources to keep up with the constant changes and updates.
You are dissatisfied with your current sales or service providers and are unsure what to do next.
1.) You're spending too much money on Amazon ads and getting no return.
To increase your ROAS, try these three suggestions:
Use creative search terms. This will help eliminate the competition as well as high costs associated with requested keywords while still driving traffic to your products.
When using Amazon advertising services (AWS), choose the exact match bidding to focus on the keywords with the highest conversion rate.
Bundle multiple products or upgrade customer purchases to more expensive product variations to increase your Average Order Value (AOV).
2.) Your products continue to be out of stock, costing you money. (Ahh!)
Inventory planning and demand forecasting are critical. An effective inventory management strategy can help you keep enough goods on hand to increase sales without over-purchasing goods. It is also vital to have a good understanding of the main factors that can influence your merchandise levels — various types of demand, change in product sales trends, and inventory optimization software such as Feedvisor, Jungle Scout, Google Trends, Helium 10, to name a few.
Are you an FBA seller experiencing unexpected inventory constraints? Here are a couple of things you can do to make the most of your inventory. For starters, concentrate on strategic advertising to raise brand awareness. However, remember to only run Amazon ads for products that have a sufficient quantity in stock. Other things that you may want to consider are utilizing brand marketing tactics, Amazon Posts, and optimizing your Amazon Storefront to increase customer engagement and conversion.
3.) Your product page contains an excessive number of third-party sellers.
If you compete for the buybox on Amazon with too many independent third-party sellers, you risk losing control of your brand. You may encounter inconsistency in pricing, poor content quality, and low seller ratings. Working with a single, experienced and experienced wholesale agency or partner committed to the success of your brand on Amazon is the solution.
4.) You sell to Amazon directly through Vendor Central.
Selling through Vendor Central has several advantages but also comes with a bunch of drawbacks, including losing control of the sales process, dealing with unapproved price changes, shipping restrictions, and, in some cases, lower profit margins. To reclaim ownership of your brand on Amazon and simplify the ordering process, collaborate with a strategic partner to prioritize your brand.
5.) Your product's reviews aren't great because you either have a low number of reviews or you have too many negative reviews.
Amazon sellers and buyers understand the value of reviews; in 2021, 57 percent of Amazon buyers would have left a review. Here are our tips for increasing your Amazon reviews while adhering to Amazon's terms of service:
Deliver exceptional customer experience. Respond to customer questions promptly, keep customers updated on orders and returns, contact confused customers, and use product variations to merge reviews.
Use product packaging extensions to get product reviews and feedback on your seller's account, but make sure they follow Amazon's review policies.
Request feedback using Amazon's automated services such as FeedbackWhiz and FeedbackFive.
6.) Your products do not rank well on Amazon.
Even if your brand sells high-quality products, it will still fail if it does not have an Amazon page and an optimized product details page. Keyword ranking and SEO are at the heart of optimizing your product page for higher rankings. Use software such as Google Trends or Sonar Tool to identify high-ranking keywords, and make sure that these keywords are included in your product description.
We also recommend maintaining a dynamic advertising strategy on Amazon, predicting inventory, and quickly correcting any errors in your pages in order to maintain good product ratings.
7.) Customers do not purchase from your product page.
So you optimized your pages, and buyers are able to find your products on Amazon. The question is, how will you persuade them to buy from you? Perhaps the answer is already in your Amazon Storefront (your brand store on Amazon). Following the implementation of Optimal Storefronts, our partners have seen an increase in sales to the auditor of up to 30%. Storefronts function as "mini-websites" where you can place advertisements to display your selection of brands and products in one location.
Before you can create an Amazon Storefront, you must first be familiar with a registered brand. After being certified, we recommend that you take the following steps to establish a prominent Amazon store.
Collect branding assets so that the Storefront can act as an extension of your brand. It should look and feel like your website or store.
Set a goal for your Storefront. Will it educate consumers? Do you want to see studies and statistics? Or do you simply want to boost your brand's visibility on Amazon?
Create a storefront that uses visuals to communicate your brand's content.
Try to get feedback on the Storefront from the rest of your team.
Publish your Storefront and make changes as needed as soon as customers begin interacting.
8.) Your Amazon page has been removed, or your Amazon account has been suspended.
If your page fails to meet Amazon's standards, it may be removed, disabled, or your account may be suspended until the problem is resolved. Page removal is usually caused by a lack of information. Your page may be removed if it lacks at least one central image, a detailed product description, or a defined category type.
Follow these steps to restore an Amazon page and restore your sales.
Navigate to the Inventory tab in Seller Central and click the 'Manage Inventory' button.
If you have any remote pages, a 'Suppressed' button will appear. If no deleted items are specified, then congratulations - all pages are operational!
If the button exists, select the desired product pages and click 'Suppressed.'
Edit pages that require more information, or use Manage Images to replace missing product images. There is an Amazon Product Summary page on each product page that lists all removal and quality issues.
Once all issues have been resolved, click 'Save and Finish' to complete the process.
9.) Your product launch did not go as planned.
A typical product launch necessitates time and money. Brands should not expect a return on investment within the first six months of launching a new product. During this time period, your goal should be to increase the number of views, reviews, and conversions. Many factors contribute to the successful launch of a new product on Amazon, such as thorough and competitive keyword research, follow-ups and ongoing testing, and making changes to ads and pages based on results.
10.) You are not maximizing your profit margin.
In a competitive and an ever-changing market like Amazon, the "set it and forget it" approach will not work. To maximize profit margins, you must dedicate enough time and devote yourself to track pricing. Do you set competitive prices for your products and maximize your advertising budget? Do you have recurring supplier charges or higher fees? Frustrated by a lack of sales growth and unsure what to do? If this appears to be too much for you to handle on your own, consider how we, at amz-expert, can help you maximize your profit margin while protecting your brand on Amazon.
11.) Your brand is struggling to stand out from the crowd.
To differentiate your product from the other 350 million products sold on Amazon, you must develop a cohesive brand marketing strategy that includes photos, videos, A+ quality content, and an optimized Amazon Storefront. Customers on Amazon want to find authentic and trustworthy brands. Utilize opportunities to tell your brand's story and attract customers through visuals and compelling writing.
How does amz-expert use brand marketing strategies to change Amazon Storefronts and increase sales? Contact us to learn how we do it.
12.) You only sell on Amazon and haven't considered other markets or channels.
If your brand is successful on Amazon, why not expand your sales by bringing your products to more online platforms? Market diversity is currently a top priority for brand growth – Walmart, eBay, Facebook, and Target have all created competitive markets with a diverse range of products, pricing and delivery options, and customer experiences.
And if you want to grow, we recommend that you do so as soon as possible. Walmart marketplace has more than doubled its size for the second year in a row, with more than 100,000 sellers. Amazon continues to dominate other e-commerce markets, but competitors are making their presence known.
We will also be able to provide you with access to these new markets and sell your products through new channels.
13.) You previously worked with an Amazon brand management agency that failed to deliver.
When you hire an Amazon agency to represent your brand, we know you expect us to exceed your expectations. Too often, agencies promise more and deliver less, or they take a one-size-fits-all approach. Work with an experienced partner who is motivated by values and dedicated to your success. Our team at amz-expert creates customized, data-driven solutions to propel your brand to the top of Amazon. And we have the evidence to back it up.
14.) You lack the time and resources to keep up with the constant changes and updates.
For beginners, Amazon is a difficult market to navigate. You may not have the time to maintain a strong and competitive Amazon presence while also running a successful business. Prior to working with us, our customers had difficulty determining overall costs, balance points, expiration dates, shipping costs, and distribution procedures—and Amazon customer service, Amazon Seller Support, did not provide the correct answers. We at amz-expert have been able to provide advice, service, and technical expertise to our diverse clientele, allowing them to return to what they do best: developing exceptional products.
15.) You are dissatisfied with your current sales or agency and are unsure what to do next.
Are you ready to collaborate with a partner who is committed to your brand's success on Amazon? Do you have any additional questions about selling on Amazon? Please contact us! Start a conversation with our team right now to learn more about our partnerships and/or receiving services from our agency.
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